Did you think everything would have been rolled after publishing your Airbnb ad? Error for beginners. The time when a scarcely framed sofa was sufficient to fill the tenants. Today, travelers have become sniper snipers and your accommodation can lose dozens of clicks every day. If you want your calendar to be filled – without selling your prices – here are five levers to activate To dateWithout waiting for the high season or a miracle of the algorithm.
1. Remove your announcement as a marketing expert
Do you think your title “Cozy Downtown Apartment” attracts attention? Bad news: it is drowned in the mass. What travelers are looking for are clear, concrete and above all the differentiated promises. “Bright Loft with Terrace on the roof and Netflix offered” captures attention, because it meets a desire.
The text of the description must speak as a real estate seller … And an influencer. It presents the experience (not just the equipment): “Wake up with a clear vision of the roofs, a stone’s throw from the local market”. And think about sprinkling this with some keywords that people really strik (“fast wifi”, “near the beach”, “free parking”).
A study by AIRDNA ​​has shown that the announcements with a clear description and an optimized title generate on average 18 % more reserves. Do you really want to leave it to others?
2. Add a human touch in which others are robots
Travelers are tired of ghost hosts. They want to know where they sleep. Put forward: a professional photo of you smile, a short but sincere organic, a way to say “I am available, I am cool and I am real.”
And it doesn’t stop there. A small personalized welcome message, quick responses to requests, a hot tone … all this plays. Airbnb enhances guests and reactive travelers love it. Result: earnings visibility And With confidence. It is a snowball effect.
Do you think it’s Blabla Marketing? An internal analysis of Airbnb has shown that hosts with a high interaction note 25 % of additional booking rate. Do you still want to answer “ok” in monosyllable?
3. Optimize your photos without spending a fortune
The blurry photo of your kitchen and backlight on the bed? Thumb. You don’t sell a prison atmosphere. The images are your window. And directly influence the click.
There is no need for a professional photographer for € 300: a recent smartphone, a naturalized natural light and a small Lightroom filter (also free) are sufficient to transform a commonplace into a dream position. Remember to show small human details: books, plants, ready coffee. People want project.
And don’t forget: put First the best photo. This is what appears in the results. If you don’t sit in 1 second, you’re dead. According to Booking.com, ads with bright and attractive photos have 80 % probability as well as clicking.
4. Breaking the myth of the fixed price
Setting a fixed price all year round is like selling ice cream at the same price in January of August. You lose money in both cases. Airbnb offers a dynamic price tool, but you can do better with tools such as Pricelab or helmsman.
Competition analysis, adapt to local events, slightly lower the price on empty days to return to the results. Sometimes losing € 5 in one night saves 150 at the end of the month. Algorithm loves housing and adapted accommodation.
And if you want a figure: second transparent, guests who regulate their rates in real time win Up to 30 % more income of those who leave a fixed price. That’s why flexibility is profitable.
5. Offer more than people expected
The little extra who costs nothing that changes everything, this is what makes you unforgettable. A bottle of fresh water on arrival, some coffee capsules, a small handword … or exactly a playlist from the Spotify house. It costs you almost nothing, but it is triggered 5 -Star automatic reviews.
And these opinions that sell for you. This is the virtuous circle: make a pleasure, collected love, your advertising increases and reservations explode. In a world where everything is carried out on the details, the emotional bonus is worth gold.
Booking.com also noticed it accommodation with particular attention paid to reception He received 60 % more positive comments. So, do you want to stay “correct” or go to the “wow” category?
Every day when these suggestions are not applied, it is money that turns without noise. Not because your accommodation is not good, but because the others have understood the game. You can hope … or you can adapt Starting now. And if you want to go even further, what aspect blocks you more today? By sharing the comment, we discuss and manage this article to those who still fight to fill their calendar.
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