From 1 January 2025, a new tax has affected seasonal rentals on Airbnb. Now subject to VAT, these rents see their prices rise, to the displeasure of travelers. Between anger and misunderstanding, the reactions were not coming for a long time.
The price of the blood increases
So far, by renting accommodation on Airbnb often saved in relation to a hotel room. But with the application of a 10 % VAT, or even 20 % in some cases, the invoice increases considerably. A rental at € 100 per night now costs a minimum of € 110, which directly affects the holiday budget.
On social networks, internet users express their dissatisfaction for this sudden increase. Some denounce a “Masked superely” And believe that this reform destroys Airbnb’s initial interest: offer more accessible accommodation than hotels. “While service taxes have been increased, now we attack VAT in addition!” They really bring us for the great pigeons. »» »It is indignant in an X user (ex Twitter).
For many travelers, this increase is perceived as an injustice. They believe that Airbnb uses its dominant position to impose increasingly high prices. Some even threaten to boycott the platform, looking for alternatives to avoid this new accusation.
Airbnb and the owners on the turmoil
This tax reform does not affect only the tenants. The owners of furnished accommodation must now adapt to a more rigorous tax framework, forcing them to turnover and declare VAT as a conventional activity. Many have to face a dilemma: transmit this tax on travelers, at risk of losing reserves or absorbing part of the cost to remain competitive.
Some hosts denounce a decision that penalizes small owners for the benefit of large hotel channels. “We are killing an independent seasonal rental”It regrets a Parisian rental company. In the main tourist cities such as Paris, Lyon or Marseille, some are starting to collect their ads, considering the new chassis too restrictive.
Faced with the general discontent, Airbnb tries to calm the game by regulating his condition. The platform offers promotional offers to attract travelers and encourages the owners to offer longer stays to amortize the impact of VAT. Despite these efforts, the atmosphere remains tense and the first statistics show a drop in reserves in some tourist areas.
Towards a return of hotels and alternative solutions?
With this increase in prices, many vacationers have reconsidered their accommodation options. The hotels, which so far suffered from competition from furnished rentals, find a competitive advantage. With similar services and prices now closer to those of Airbnb, some travelers prefer to book a room rather than an apartment.
In addition, alternative solutions are starting to emerge. The rental between individuals outside the commercial platforms could experience a new boom, just like rooms or hostels, which sometimes offer a better quality -price ratio. Some vacationers also turn to long -term rental to avoid increases related to VAT on short -term stays.
This new tax upsets the market and could redefine travelers’ habits in the years to come. Airbnb, previously a symbol of flexibility and accessibility, risks losing part of his attraction. The next few months will be decisive to find out if this tax reform will mark a sustainable turning point in the tourism sector.
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